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Procardia--Is Europe Ready for Group Purchasing?

Executive Summary

ProCardia GMBH is trying to capitalize on the larger problem raised by the heart valve scandal: the prices hospitals and insurers pay for medical devices and equipment are becoming unaffordable in the highly cost-constrained German System. The company is now trying to build off its success in supplying lower-cost heart valves to create Europe's first true hospital purchasing group.
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