Managing Docs in Europe

01 Jul 1996

Executive Summary

Companies who have tried to promote pharmacy benefit management in Europe have found the going rough, even while acknowledging that Europe will need different models of PBM than the US. Now one of the US PBMs, Caremark, is tentatively exploring whether US managed care's latest iteration, physician practice management (PPM), can work in Europe.

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Managing Docs in Europe

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Managing Docs in Europe

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