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BioPharmaceutical Legal Issues Leadership

Genentech Bites Back. . .

Executive Summary

A December 1996 US Court of Appeals ruling opened the door for companies such as Eli Lilly and Novo Nordisk to compete with Genentech on human growth hormone, currently a $200 million franchise. But Genentech has fought back, at least against Novo Nordisk, by hiring the executive most familiar with Novo's strategy to sell hGH.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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