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Heartstream Ventures into the Wilds of Public Access Defibrillation

Executive Summary

For someone suffering from sudden cardiac arrest, a quick response is the best medicine. But what if it comes form untrained people? Heartstream's AED device could save lives and advocates claim it should be more widely available--in airports, shopping malls, and all places of public gathering. But first the company has to deal with the challenge of making sure the device will be used properly. If they do, they may create the first consumer market for sophisticated medical equipment.


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