A (Very) Private Cook

Executive Summary

With one of the industry broadest product line, Cook is a ubiquitous but little understood presence in medical devices. Much of that is due to its privately-held status, which it has parlayed into a low-key management style, stressing product innovation, strong physician relationships, and freedom from quarterly results. But critics charge that its low-key approach often leads Cook to do less in capitalizing on opportunities that other companies turn into big winners.