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BioPharmaceutical Medical Device Reimbursement

The Importance of Local Market Analysis To Sales & Marketing

Executive Summary

The emergence of large, consolidated hospital alliance and integrated delivery networks seems to confirm the impression that health care marketing is now best done on a national scope. But relevant trends play out differently in local markets, and effective sales and marketing strategies must themselves be locally-focused, taking a more traditional approach in some, a more radical approach in others.
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BioPharmaceutical Medical Device Reimbursement
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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