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Benchmarking the Average Drug

Executive Summary

If you had only enough money to develop one drug, which therapeutic category would you choose? Based on data of average annual sales, anti-invectives are actually bigger than cardiovascular drugs, perhaps because the entire segment is buoyed by some new, more high priced products. But the best value may be anti-virals, which deliver high annual sales on average, with a relatively short-time to market.

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