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Medical Device Strategy Business Strategies

The Public Face of Sulzer Medica

Executive Summary

Sulzer Medica is one of Europe's leading medical device firms. But during the 1990s, though it grew nicely, it still trailed other, US-based multi-national device firms. That was because the company had struggled with product development and had no publicly-traded stock with which to acquire new businesses. Now fresh from a successful IPO, Suler is ready to play by a whole new set of rules.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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