Viagra's Phase IV Problems

01 Dec 1998

Executive Summary

Shattering all previous barriers for impotence, sales of {Viagra} soared to nearly $100 million its first month out. Most industry analysts and drug company executives expect {Viagra} will be a blockbuster for many years to come, but there is a contrarian view. Contrarians argue that signs of problems are already beginning to emerge.

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BioPharmaceutical

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Pfizer Inc.

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Viagra's Phase IV Problems

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