PacifiCare's Experiment with Distribution
Executive Summary
Believing that its current distribution method using independent drug wholesalers is costly and ineffiicient, the PBM of a leading West Coast managed care organization has set up its own distribution system. Key to PacifiCare's strategy: using the leverage and influence of a PBM to steer patients to selected drugs which it can then buy in large quantities. Logistical capabilities will come from tapping into excess capacity in manufacturers' distribution systems.You may also be interested in...
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