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BioPharmaceutical Consumer

Taking Advertising Seriously

Executive Summary

Consumers say they want pharmaceutical advertising to provide them with a lot of information. But top ad execs point out that direct-to-consumer drug advertising is so new, neither they nor FDA knows how it actually works on people.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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