Viagra, Viagra, Viagra
Executive Summary
{Viagra} is as much a cultural phenomenon as a commercial one. A search of Nexis shows that, in the first five months of 1998, {Viagra} was featured in more than 2,400 news stories, 12 times that of rival Vivus.
You may also be interested in...
Lilly Icos: A Complementary Alliance
The Lilly Icos joint venture for the erectile dysfunction drug Cialis has the markings of a complementary alliance. Though too soon to gauge its commercial efficacy, so far the deal is working because both parties view it as a vehicle to build value of the sort important to them.
Lack Of Industry Involvement In Scoping Process Exacerbates ‘Unworkable’ Timelines
Scientific advice could help companies make up for the lack of involvement in scoping, but slots are in short supply.
Cosmetic And Personal Care Trademark Review: 16 April
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.