Can Pharma Sell Wellness Like Widgets?
Executive SummaryIn the emerging era of consumer-centric care, pharma companies are beginning to target one long- neglected element of the sales equation--product users--emulating the rigorous marketing and sales model employed by consumer goods companies. While pharma can learn several lessons from consumer goods, it also must determine which elements of consumer marketing will not translate to prescription drugs.
You may also be interested in...
The US Senate’s vote to approve legislation underpinning the US-Mexico-Canada trade agreement has been welcomed by the country’s off-patent industry.
By merging to create Viatris, Mylan and Pfizer’s Upjohn unit intend to occupy a space between generics players and big pharma by offering a broad array of affordable products all around the world.
Progress is being made towards the implementation of the EU’s new patent system, but the UK’s insistence on severing all ties with the European Court could spell the end for its participation.