The ER Effect
Some physicians report an "ER effect:" patients who come into their offices on the Friday following the Thursday night showing of the hit NBC show, describing symptoms or talking about problems that were featured on the hit television program, which also on occasion references particular new drugs or devices. ER tries not to think of what they do as product placement and, in fact, there are strict FCC guidelines as to what TV programs can do in featuring specific products, which elicited a hostile response from one ER executive interviewed on this subject.
You may also be interested in...
Pharma is looking to GAVI to oversee a fair distribution and avoid ‘vaccine nationalism’ – but countries can still sign bilateral deals with companies.
The US agency has released a document explaining what COVID-19 testing supplies may be substituted.
Marketing consultant Buzzback surveyed 800 consumers in March, prior to novel coronavirus shutdowns in the two countries, to identify ingredients that offer opportunities for brands in health care, wellness and skin care.