Innogenetics on its Own
Innogenetics, like many biotech companies, has built a diagnostics business in order to capture short-term revenues. But it got squeezed by industry consolidation and its response is an aggressive and expensive strategy to increase its emphasis on high-margin, novel tests, which it will use to fund conversion to a direct sales and marketing network in major markets.
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Philippe Archinard was one of the top executives at bioMerieux, the eighth largest diagnostics company, and a potential heir to Alain Merieux, the company's founder, when he left following disagreements with the new head of the company. He took a position as CEO of Innogenetics, a once high-flying biotech company with a strong emphasis on vaccines and molecular diagnostics. His mission: to fix the company's infrastructure so that it could grow, refocus its resources, and beef up its distribution in the wake of a disruption which occurred when its distribution and alliance partner International Murex was acquired by Abbott Labs in 1998.
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