Shift Happens...Making the Connection--On and Off Line
Executive SummaryThe Internet has propelled industry after industry into a gold-rush mentality. With the entry of e-drugstores, pharmaceutical companies must decide whether e-business is more than just a flash in the pan. Companies that understand that this is a consumer-oriented universe are building new bridges to consumers, giving them new, more empowering ways to access products, better service levels and favorable pricing.
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