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Vox Populi

Executive Summary

Windhover's {Pharmaceutical Strategic Alliances} conference, which gathers 300-plus senior business development and general management executives, has become a good barometer of industry opinion--not merely as reflected by speakers, but by the audience. Sixty-eight percent of the attendees believe Big Pharma is spending on internal research more than three times what it's spending on external programs, but 76% think it should be spending considerably less.
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