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BioPharmaceutical

Two Cheers for Conventional Wisdom

Executive Summary

The real source of first-mover advantage, much extolled in the dot com world and among the advocates of unfettered innovation, is as often luck as it is vision. The problem is that, when these major strategic moves fail--and most of them do--there's no inexpensive way to retreat.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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