In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Aventis's Global Management Challenge

Executive Summary

Through the integration of Hoechst Marion Roussel and Rhone-Poulenc Rorer, Aventis is creating a truly global, inexorably interlocked network of drug discovery and development capabilities. The need to improve sales performance and increase capitalization--a defense against takeover--drove the merger. But the merger also gave it both more R&D resources and an opportunity to retool its process. As this question and answer session with Aventis's Frank Douglas, head of R&D, notes, the company is emphasizing the creation of capabilities through internal and external investments, rather than scale. The reconfiguration draws on Douglas's experience in HMR's previous, and far less successful mergers. Aventis has set clear project priorities and created interlocking R&D functions in the US, France, and Germany, with platform technology resources-wherever they're located-directed to priority projects. The result, Douglas believes, is a system that focuses on optimizing the global portfolio, not the site portfolio. The company's challenge now, and perhaps its biggest opportunity, comes from being a truly multinational organization. Aventis has core drug discovery and development sites in the US, France, and Germany, and has chosen to distribute decision-making equally among them. That facilitates outreach to academia and biotechs, but it's not the most efficient way to organize and requires extra time and work for communication.
Advertisement

Related Content

How Experimental Medicine Is Affecting Big Pharma
How Experimental Medicine Is Affecting Big Pharma
Bristol's Bid for Revival
Aventis Antes Up in Antibodies
Aventis Antes Up in Antibodies

Topics

Related Companies

Related Deals

Advertisement
UsernamePublicRestriction

Register

IV001338

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel