In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


A Better Mouse Trap

Executive Summary

By their very nature, successful new technological approaches to large, unmet clinical needs--the Holy Grail for companies and their investors--have to offer something new, something that the existing gold standard didn't. But it is precisely that innovative approach that gives physician pause. New technology is often too slowly adopted. If drug-eluting stents catch on in great numbers,, they may revive the debates about the value of technology.

Related Content

Hijacking the Restenosis Market





Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts