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Contraceptive Conjugation

Executive Summary

The intuitive appeal of Barr Laboratories' pooling-of-interest stock-swap acquisition of Duramed Pharmaceuticals is so clear that the temptation is to ask "What took so long?" The new Barr will offer a broad line of generic oral contraceptive products. Duramed also brings to Barr a formidable physician detailing force. Barr has built up a war chest by developing formulations and successfully challenging the validity of patents. Duramed, however, never recovered from its battle over the right to introduce a generic version of AHP's conjugated estrogens, Premarin. Now, with its legal, regulatory, and governmental affairs capabilities, Barr may re-open the Premarin case.

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From Generics to Brands: Barr's Women's Health Franchise

Barr remains committed to building a leading women's health franchise even as it encounters setbacks, big and small, most recently in the FDA's rejection of its application for over-the-counter status for its emergency contraceptive, Plan B. Even more problematic is the ongoing turmoil in the hormone replacement therapy markets. It recently launched its first proprietary product, indicating its skill in getting an NDA drug through the FDA and newly acquired marketing savvy.

From Generics to Brands: Barr's Women's Health Franchise

Barr remains committed to building a leading women's health franchise even as it encounters setbacks, big and small, most recently in the FDA's rejection of its application for over-the-counter status for its emergency contraceptive, Plan B. Even more problematic is the ongoing turmoil in the hormone replacement therapy markets. It recently launched its first proprietary product, indicating its skill in getting an NDA drug through the FDA and newly acquired marketing savvy.

A Precarious Union: Combining Proprietary and Generic Businesses

The major generics companies, flush with cash from the recent plethora of patent expirations, are all forging ahead in the proprietary business in order to boost margins and even out the volatile revenues and earnings inherent in their core business. They're pursuing, by and large, strategies that don't take them far from their core expertise and involve reformulating known compounds. Some companies have had moderate success, but weaving together two such disparate businesses is a challenge.

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