In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Two Cheers for Evidence-Based Medicine

Executive Summary

In recent years, evidence-based medicine has had an important influence on cardiovascular devices, but it's easy to overlook the staying power of subjective judgment. At a session on "What's the Science on Niche Devices?" held during this year's American Heart Association meeting, the cardiologist-audience clearly didn't seem deterred from using certain devices such as DCA and rotoblators, despite equivical or mediocre results in clinical trials.

You may also be interested in...

Running Ahead of the Pack in Technology Development

Device companies have historically kept innovation simple, giving doctors new tools that look and feel very much like what they've used in the past. But what happens when device innovation runs ahead of customers' willingness to adopt new technology?

For Drug-Eluting Stents, How Full is the Cup?

At this year's Paris Course on Revascularization, much of the discussion turned to drug-eluting stents. An important new clinical trial underscored the technology's value in reducing or eliminating restenosis. But with the product now commercially available in Europe, economic concerns are beginning to be heard loudly.

It's the Technology. End of Story

Over a career that has spanned nearly 40 years, Bob Reiss has built a track record rivaled by few device executives, with senior positions at Sherwood Medical, Alza, Imed, ACS and Interventional Technoloiges. Reiss's most memorable stint: as one of the leaders of ACS, he solved a complex manufacturing problem that helped make angioplasty a common procedure and launched the interventional cardiology revolution. Common to all of Reiss's efforts: the notion that success in medical devices is fundamentally about technology and not, despite the importance of distribution and adoption issues, about marketing.


Related Companies




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts