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ANS Goes Along For The Ride

Executive Summary

Most small medical device companies develop innovative proprietary technology in hopes of unseating much larger rivals--on the theory that physicians care more about the effectiveness of the technology than who makes it. But Advanced Neuromodulation Systems sees things differently. Its main competition is device giant Medtronic, which not only leads in terms of market share, but has been a technology innovator. ANS's play: not to defeat Medtronic at its own game, but to carve out a lucrative part of the chronic pain management market under Medtronic's radar.

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Building Medtronic Neuro by Trial: An Interview with Richard Kuntz, MD

Medtronic is the acknowledged leader in one of the hottest device sectors-neurostimulation-but even this giant struggles with problems of limited market penetration. So Medtronic is bringing a new approach to this area: an aggressive clinical trials strategy to differentiate its products and drive physician adoption. Who better to run the business than a clinical trials expert? Richard Kuntz talks about future neuro opportunities and the current challenges facing device clinical trials.

Neurostimulation Market Expanding

According to Medtech Insight’s recently published report, US Markets for Neurostimulation Products, the frontier for neural stimulation is expanding rapidly, representing a $628 million market in 2006 that is forecast to grow by over 20% each year to produce sales approaching $2 billion in 2012. Topics discussed include implantable pulse generators, device reimbursement, and current and emerging applications for neurostimulation.

Stimulating Growth: St. Jude buys ANS

Is there a hotter sector in medical devices today than neuromodulation/neurostimulation? Just a year after Boston Scientific leapt into the market by paying a huge amount of money--$740 million not counting earn-outs--for Advanced Bionics, St. Jude Medical tops that with its recently announced $1.3 billion deal for neuromodulation leader Advanced Neuromodulation Systems. (ANS). The acquisition offers St. Jude an additional growth platform outside its existing product offerings in cardiac rhythm management (particularly ICDs), atrial fibrillation, and cardiology.

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