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The Enron Discount

Executive Summary

Transparent number-crunching is back in vogue. Companies that pursue obfuscating accounting strategies to finesse their bottom line may suffer from a new form of ED: the Enron Discount. But so long as the investment community is clamoring for a simple answer (earnings growth) to the complex question of a company's fiscal health, companies will continue to use whatever GAAP-approved means is necessary to appease.

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