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BioPharmaceutical

Adjusting the Dials: Allocating Promotional Resources During Competitive Changes

Executive Summary

When your competitor is set to launch a product in another category, your tactical options can yield dramatically different results. With just a few key pieces of information about each product in your portfolio, you can use predictive modeling to identify your best response.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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