In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

EyeTech: Primary Care Dollars for Specialty Pharma

Executive Summary

Pfizer's $295 million deal for EyeTech's product for macular degeneration is one more example of the Big Pharma's evident belief in the increasing value of specialist, as opposed to primary care, markets. For Pfizer, co-promoting the drug with a start-up is less problematic than most such arrangements because of EyeTech's deep connections with thought leaders in the field and Pfizer's own inexperience in it.

You may also be interested in...



Post-Macugen, Still In-Licensing to Uncover Value in Ophthalmology

The lesson that entrepreneurs and VCs seem to be taking from the fast-paced ophthalmology sector is the need for shorter development time frames and clinical candidates with reduced risk. Among others, MacuSight, Danube, and Lux, profiled here, are to one extent or another revisiting the existing pharmacopeia to test ophthalmic indications for existing compounds.

Corgentech/BMS: Finding Specialty Appeal in a Drug/Device Combo

Bristol-Myers Squibb is the latest Big Pharma to step into a specialty market, via a deal to co-promote a drug/device combination being developed by Corgentech. The product is meant to prevent vein graft failure common after bypass graft surgery in the heart and the legs. For the Big Pharma, the appeal of this specialty product is all about higher margins from lower costs, since it will be sold to surgeons in hospitals. The biotech originator wanted a partner to help it get to market faster, manage the product's life cycle, and handle quotidian tasks that add costs but not value to a small firm.

Corgentech/BMS: Finding Specialty Appeal in a Drug/Device Combo

Bristol-Myers Squibb is the latest Big Pharma to step into a specialty market, via a deal to co-promote a drug/device combination being developed by Corgentech. The product is meant to prevent vein graft failure common after bypass graft surgery in the heart and the legs. For the Big Pharma, the appeal of this specialty product is all about higher margins from lower costs, since it will be sold to surgeons in hospitals. The biotech originator wanted a partner to help it get to market faster, manage the product's life cycle, and handle quotidian tasks that add costs but not value to a small firm.

Related Content

Topics

Related Companies

Related Deals

UsernamePublicRestriction

Register

IV002000

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel