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BioPharmaceutical Business Strategies Legal Issues

Blockbusters Then, Now and Later

Executive Summary

The industry-wide quest for blockbusters is losing viability as a strategy, contends the consulting firm Easton Associates.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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