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BioPharmaceutical Strategy

What's a Marketed Drug Worth?

Executive Summary

Lilly has a formula for determining the value of a marketed product: it's surprisingly simple.

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Valuing Marketed Products

Wecompare an industry formula to valuing the acquisiton of marketed products to actual deals signed since 2000.

Valuing Marketed Products

Wecompare an industry formula to valuing the acquisiton of marketed products to actual deals signed since 2000.

Enzon: The Perils of Profitability

Profitable but pipeline-poor Enzon tried to build a road back to R&D. But its value-oriented investors wouldn't support the spending ambitions, particularly as their royalty income declined. Enzon tried to merge with NPS, a pipeline-rich unprofitable company, hoping to transform its conservative shareholder base for one looking for biopharma-type home runs--but there too ran smack into the immovable force of investor inertia.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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