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PSA 2004: Looking to the Sustainable Middle

Executive Summary

If the nominal theme of Windhover's 2004 Pharmaceutical Strategic Alliances conference was "transitions", the full subtext was "transitions to sustainability." Mid-sized players appear to have the best shot at sustainability in an environment where, increasingly, less differentiated, primary care blockbusters are out, and specialist products are in.

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In Pursuit of Primary Care, Schering-Plough Is Growing against the Grain

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