Medicare Market Share: Drug Plan Starts With Big Four
Pharmaceutical manufacturers interested in maximizing their market share under the new Medicare drug benefit in 2006 should focus on four insurers likely to take the lion's share of enrollment. Dozens of plans are entering the market, but UnitedHealth Group, Wellpoint, Humana and Wellcare will start with a big edge in enrollment as of January 1. An analysis by The RPM Report explains why.
You may also be interested in...
The three most aggressive Medicare Part D bidders are thrilled with how their bets are paying off so far. The next challenge: translating market share into profits and proving to investors that they can make Medicare pay in the long term.
The bids are in for insurers participating in the 2007 Medicare plan year. A last-minute rules change by CMS likely means fewer changes in the market for the second year.
Three months in to Medicare Part D, the stand-alone drug insurance market is heavily concentrated. Not surprisingly, United has the biggest share. But one member of the top tier--MemberHealth--is an unlikely heavyweight.