X-Cell Medical: Putting Safety First
Most medical device start-ups seeking to tap into the enormous drug-eluting stent market have focused on novel stent or stent platform design, on the theory that drug efficacy is a given. But X-Cell Medical is betting that they've come up with a better drug. And they're making their case by stressing the importance of safety.
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Building a billion-dollar business in medical devices is rare enough; doing it twice is unheard of. In the course of a four-decade career, Bob Croce helped turn J&J into a giant in medical devices.