In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Sorin Restructured: Interview with Andre-Michel Ballester

Executive Summary

Sorin, as a whole, has historically been known as a company more focused on R&D and technology development than on the commercial side of the business. Despite being among the market leaders in several cardiovascular product segments in both Europe and Asia, outside of cardiopulmonary devices Sorin is not a significant player in any other US product area. Sorin's CEO talks frankly to IN VIVO about why the company needed to reorganize to bring its sales and marketing efforts, particularly in the US, up to the level of its technology development.
Advertisement

Related Content

MD Start – Can Medtech Incubators Work In Europe?
Invatec: Translating Global Success in Vascular Devices to the US Market
Invatec: Translating Global Success in Vascular Devices to the US Market
Sorin CRM: Cracking the US Market
Sorin CRM: Cracking the US Market
The Sorin Group: Europe's Last, Best Hope in Cardiovascular Devices
The Sorin Group: Europe's Last, Best Hope in Cardiovascular Devices

Topics

Related Deals

Advertisement
UsernamePublicRestriction

Register

IV003293

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel