In Vivo is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Actelion Follows Innovation into GP Markets

Executive Summary

Actelion has become Europe's most successful R&D-based biotech largely on the success of Tracleer for PAH, a specialist indication. Now, facing competition in PAH, but in line with its strategy of following innovation wherever it leads, the company's starting to build a primary care-focused commercial operation to support GP-targeted pipeline assets. That takes Actelion into a very new game, and risks destroying the laissez-faire culture seen as crucial to its unusually high R&D productivity. But Actelion reckons a well-planned, step-wise, and nimble approach to primary care marketing will allow it to retain both the maximum value from its drugs, and its biotech-ness.

You may also be interested in...

PAH’s Two Main Players Edging Toward Head-To-Head Competition

Although Pfizer Inc. and Gilead Sciences can be found at its margins, the pulmonary arterial hypertension space largely is a two-company competition. Currently, the two main players – United Therapeutics Corp. and Switzerland's Actelion Ltd. – have staked out a competitive advantage in a different portion of the space, but they are about to compete directly.

Actelion Sweetens Shareholders With Maiden Dividend

The Swiss biotech continues to defend its independence, appeasing investors with promise of regular dividends.

Actelion Hedge-Fund Shareholder Urges Sale

Hedge fund Elliott Advisors calls for Actelion CEO to quit the board, declaring a sale of the group to be in shareholders' best interests

Related Content

Related Companies

Related Deals

Latest News
See All



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts