Botox vs. Dysport: REMS is a New wrinkle in Big Market
Executive Summary
A marketing battle with an unusual twist is brewing between Allergan's popular anti-wrinkle agent Botox and new-to-the-block Dysport, from Ipsen-Medicis. Both sides are citing their REMS (Risk Evaluation and Mitigation Strategy) as a key competitive advantage.
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Living With REMS: The New Regulatory Model Meets Commercial Reality
Amgen and GSK are competing head-to-head in a new market for a rare blood disorder. The market size is small, but the commercial implications are huge: how will the new regulatory tools imposed by FDA affect competition in the real world?
Living With REMS: The New Regulatory Model Meets Commercial Reality
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