Real World Data Solutions For Pharma’s Looming EBIT Crisis
The global pharmaceutical industry is facing decreasing margins triggered by various internal and external reasons. To address the crisis effectively long term, we see pharma’s integration into care management, combined with data generation and analysis of real-world outcomes, as a way to charge for the value pharma adds.
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GlaxoSmithKline is counting on new products like Breo Ellipta and Anoro Ellipta to extend its legacy in respiratory disease beyond Advair Diskus, which could face generic competition within the next five years. But GSK may need to wage a battle on the reimbursement front before it can claim commercial success – a challenge highlighted by Express Scripts’ unexpected decision to put Advair and Breo on its not covered list for 2014.
GlaxoSmithKline initiated an innovative clinical trial called the Salford Lung Study in 2012 to evaluate with as little intervention from the clinical trial team as possible how its once-daily ICS/LABA Breo Ellipta impacts health outcomes versus existing treatments, and the company is relying heavily on electronic health records to track patients’ outcomes and health care utilization. David Leather, MD, global medical affairs leader for GSK’s respiratory franchise, is heading the trial and talks about the trial design, challenges, and why the company launched the study in the first place.
Rare disease biopharmas featured prominently in the Q2 2013 financing landscape in not just venture funding, but across several financing types. These companies were involved in 15 financings (including four Series A rounds) and brought in a collective $632 million.