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BioPharmaceutical Europe Strategy

Merck's Scheuble: Being a Conglomerate Works

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Executive Summary

Professor Bernhard Scheuble, PhD, chairman and CEO of Merck KGAA, explains how the German conglomerate is dealing with current pressures on its branded business, and why being diversified across ethicals, generics and fine chemicals is an advantage, not a distraction.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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