In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


The New World Of Pharma – Markets, Messaging And The Flash Mob

Executive Summary

Our look back at 2016 and at prospects for the year ahead plots a rush of often conflicting head and tail winds, all requiring unrelenting focus from the C-suite on what matters to preserving pharma's vital public license to operate. Events in the sales-leading US market remain the key driver of change and a test ground for managing the competitive and reputational challenges industry faces from a more restive – and powerful – customer base.


Related Content

Pharma's Reputation In A Post-Fact World
Drug Pricing ‘Opacity,’ Degrees Of Transparency Debated By National Academies Panel
Trump’s Rx For The Drug Industry: Take Two And Have No Idea What Will Happen In The Morning
Brexit: What Can The Life Sciences Industry Do About It?
Trump Win Is False Security For Drug Makers, Allergan CEO Warns
Drug Pricing: With "Value" Debate In Full Swing, ICER’s Influence Grows
Allergan's Price Reform Pledge: Will Others Follow?
Smart Segmentation: Success In The Payer-Dominated Pharma Marketplace
A Road Map To Strategic Drug Pricing
Scoring Value: New Tools Challenge Pharma's US Pricing Bonanza


Related Companies

Related Deals




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts