Managing Pharma's Competing Challenges In The New Health Economy
The shifts roiling the health care industry are creating an entirely new commercial landscape. PwC says that the way pharma companies opt to address three pivotal challenges – patient engagement, analytics and value – will affect not only their future, but the future direction of patient care, provider decisions and payment mechanisms.
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Health care reforms aimed at reducing medical costs will affect pharmaceutical companies more rapidly and in different ways than expected, thanks to accelerated changes by payors and providers. The three big trends that will reshape the health care market, and what pharmas need to do to counterbalance their effect.