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From Device Centric To Disease Management: Ascensia Commits To Deeper Role In Diabetes

Executive Summary

Ascensia is pushing back the borders of diabetes control, using its legacy BGM technology as a business platform to move into CGM en route to becoming a one-stop-shop for diabetes management solutions. A significant step toward these goals was taken in January, when the Swiss group completed a key China deal with a local CGM innovator, as chief marketing and strategy officer Martin Lange explained to In Vivo.

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