Get The Most Out Of Your Marketing Research
‘Integrated Data Is Like Seeing With Multiple Eyes’
Executive Summary
Esin Izat, a pharmaceutical marketing research expert, talks to In Vivo about how smaller companies can better utilize pre-launch marketing research and how approaches are changing to reflect new customer profiles and advances in technology.
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Taking Aim At Advanced Therapies
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C-Suite Snippets: Conducting Due Diligence In Era Of Accelerated Science
In the most recent installment of In Vivo's VC Playbook column, former Amgen R&D lead Sean Harper talks exclusively about his new role as a venture capitalist, joining veteran industry investor Beth Seidenberg as co-founder of Los Angeles-based Westlake Village BioPartners.
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