Bayer US Pharmaceuticals’ Sebastian Guth: Designs On A New Decade
Cancer, Cardio And Culture Are Top Of Mind Targets For Tomorrow’s Top Line Growth
Executive Summary
Bayer’s ambitious campaign to reposition itself as a global leader in two complementary fields – health and nutrition – will face its toughest test in the US, with its highly litigious approach to product liability and a tendency to target pharmaceuticals as the source of the health system’s affordability and access problems.
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