The Architecture Of A Blockbuster
Blockbusters Are A Rare Breed That Dominate The Strategic Outlook Of Many Big Pharmas
Executive Summary
Blockbuster status has long been the ultimate goal of drug development, defined as a sales potential of more than $1bn. The economics of drug development, and in fact of the entire biopharma industry, very much rely on these few gems that provide the returns to compensate for the long development pathway and often several billion dollars of investment per new molecular entity.
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