Pipeline-In-A-Pill: Still A Winning Strategy?
“Pipeline-in-a-pill” has increasingly entered the biopharma executive’s vernacular, denoting an attractive asset that has considerable sales potential owing to the number of discrete patient populations it can target. While the phrase or concept may be in vogue, in reality it is one of the many guises or iterations of lifecycle management.
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Focusing too much on the US provides a blinkered view of the industry and prevents access to the myriad opportunities on offer globally.
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