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In Brief: Edap Technomed/Bard

This article was originally published in The Gray Sheet

Executive Summary

Edap Technomed/Bard: Companies forge strategic partnership for "team marketing" of Edap's Prostatron transurethral microwave thermotherapy device for treatment of benign prostatic hyperplasia. The agreement, announced Feb. 5, calls for Bard's dedicated urology sales force to expand Edap's current market reach while "Edap will complement Bard's sales initiative with technical expertise and clinical support," Edap says...



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