Smith & Nephew Launches Gender-Specific Knees
This article was originally published in The Gray Sheet
Executive Summary
Smith & Nephew is entering the increasingly crowded U.S. gender-specific knee replacement market
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Zimmer's sales of total artificial hips are being constrained by competition from less invasive hip resurfacing procedures, while knee sales are being pinched by slower-than-expected adoption of the Gender Solutions knee, the firm says
Zimmer Cites Lack Of Hip Resurfacing System As Drag On Growth
Zimmer's sales of total artificial hips are being constrained by competition from less invasive hip resurfacing procedures, while knee sales are being pinched by slower-than-expected adoption of the Gender Solutions knee, the firm says
Knees for the ladies
Zimmer announces 510(k) clearance of its Gender Solutions high-flex knee replacement May 10. The knee, based upon the firm's NexGen technology, is tailored to fit women and small men by incorporating a narrower shape and unique angle by which the kneecap tracks over the femur. Zimmer estimates that two-thirds of knee replacements in the $4.6 bil. market are for women. The firm plans to spend $10 mil. a year in direct-to-consumer advertising for the product (1"The Gray Sheet" March 27, 2006, p. 10)...