In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Gum Tech Chew Bright "dental hygiene" gum set for June launch.

This article was originally published in The Tan Sheet

Executive Summary

GUM TECH CHEW BRIGHT DENTAL HYGIENE CHEWING GUM, which claims to "reduce plaque, freshen breath and clean and brighten teeth," will be launched in early June "through direct-response television marketing and retailers nationwide," the Phoenix, Ariz.-based manufacturer announced. Chew Bright will be marketed exclusively by Media Brands, a New York City-based start-up company. The "clean mint-flavored" gum contains Gum Tech's patented Plaque-O-Dent, an ingredient the company says "has been clinically proven to reduce plaque, brighten teeth and protect them from plaque build-up."
Advertisement
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS086985

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel