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Exorex coal tar 1% eczema treatment to debut nationally in July/August.

This article was originally published in The Tan Sheet

Executive Summary

EXOREX ECZEMA FORMULATION TO DEBUT NATIONALLY IN JULY/AUGUST; 4 oz. bottles of the 1% coal tar/moisturizing product will retail for ap-proximately $19.95, Exorex' Boca Raton, Fla.-based distributor IMX said. IMX is supporting the product with national TV advertising. Cable TV ads began airing May 12 on stations including Fox, Turner and HNN; IMX said its 1997 ad budget for the product is $1.5 mil.





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