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Gum Tech to introduce CigArrest anti-smoking gum to trade in June.

This article was originally published in The Tan Sheet

Executive Summary

GUM TECH CIGARREST ANTI-SMOKING GUM to be introduced to the U.S. trade in June. The Phoenix, Ariz.-based manufacturer and marketer of "functional" chewing gums has formed an agreement with MDR/Transmedia to produce, market and distribute CigArrest gum through its worldwide sales network. Gum Tech is planning to launch the gum internationally by the end of 1997. Gum Tech's products are marketed in Japan, South Korea, Russia, Great Britain, Scandinavia, Eastern Europe and the Pacific Rim.





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