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OTC medications not taken at first sign of illness by 84% of consumers in Maritz survey.

This article was originally published in The Tan Sheet

Executive Summary

OTC MEDICATIONS NOT TAKEN AT FIRST SIGN OF ILLNESS BY 84% of people surveyed by Parade magazine for a health report released at the Nonprescription Drug Manufacturers Association annual meeting May 16-17 in White Sulphur Springs, W.Va. That people do not reach for over-the-counter medicines at the first sign of illness and use the medications "only when they really need them" is "reassuring in light of persistent and unfounded charges that we live in what critics like to call a `pill-popping' culture," NDMA Chairman Gary Balkema told meeting attendees in his state of the industry address May 16. Balkema is Bayer's Consumer Care Division exec VP and president.
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