Playtex Sun Care Market Share Grows 17.2% In First Quarter
This article was originally published in The Tan Sheet
Executive Summary
Dollar share for Playtex sun care products grew 17.2% in the first quarter based on A.C. Nielsen data, Playtex CEO Michael Gallagher reported during a an April 20 teleconference with securities analysts. Market share gains for the Banana Boat and BioSun brands were driven by a 33% increase in retail takeaway over the prior year, the exec said.